BY RANDY MANDRISH, JULY 25, 2017
RETAIL

Brick and mortar’s customer experience advantage in retail

The retail world has been rapidly evolving with the increase in online retailers, digital interaction and growing competition. As the shopping experience becomes immersive, consumers have endless shopping options both online and in traditional stores. In such an environment of multiple retailers clamming for buyers’ attention, how can retailers continue to have a competitive edge? Superior customer experience continues to make all the difference. We all know the scenarios. Sudden lineups that leave shoppers waiting,  …>> more

Want to win in retail? Here’s what you need to know

The retail landscape is more crowded than ever before. Competition ranges from digital stores that can ship to any geography and market, to out-of-country retailers setting up shop locally. With so many choices available to today’s consumer, a retailer must adapt to evolving consumer expectations in order to compete and attract consumers. For most retailers, competitive positioning is based on their brand strategy along with how they engage with customers. Some drive business by cutting  …>> more