A recent KPMG report noted that the main priorities of modern workers fall into four major areas – culture, enjoyment of the working experience, open and honest communication, and flexibility. Price Waterhouse Coopers notes that while some organizations recognize the importance of these priorities, many other organizations still struggle to achieve them. A key challenge most companies face today is meeting the needs of modern workers while maintaining a competitive edge, a process that often requires the status quo to radically change.
Modern workers want to have a say in how their company cultures develop, and are no longer content with working in a one-size-fits-all situation. Work requirements are evolving; adapting the work environment to meet staff needs not only means happier staff, but provides a more effective and productive space for everyone. Opportunities for collaboration, concentrated solitary work time, as well as social interaction time are all important elements in transforming the working experience into something positive.
Competition in business continues to rise, and keeping up a competitive edge requires continuous efforts around innovation. Innovation, in turn, necessitates the people and talent to transform ideas into on-the-ground reality. So how best to make that happen? Put the right people together in a space or situation conducive to allowing them to dream and create – then help them enable their ideas. The key to this is effective collaboration.
When collaboration is easy, colleagues engage more frequently and with different individuals – fostering a culture of inclusion and diversity. Collaboration, for the modern worker, is a technologically mediated experience, moving beyond just teleconferences and emails, requiring communication via voice, video, or text, using platforms that exist on a wide variety of devices. The modern worker wants to communicate back and forth in real time. Companies who have embraced this paradigm have seen productivity increase, and employee satisfaction increase, translating to superior experiences for their customers.
In 2018, roughly half the workforce is comprised of the latter half of generation X, the millennials, and the post-millennials. These generations have seen their world become increasingly technologically mediated, and are not only comfortable with it, but see it as essential. The other half? Many are not as comfortable with this new reality, presenting yet another challenge – user adoption.
Shifting a corporate culture – around technology or anything else – is difficult, as conflicting abilities and priorities tend to clash. A specific platform or solution may be perfect for one organization, but unsuitable for another, dependent on demographics, user preferences, what is already being used, as well as understanding what your employees need and how they work, is essential for determining the best fit.
If your organization wants to improve collaboration, and create the kind of work environment where modern workers thrive, we can help. If you want to start a discussion on possible solutions, free to reach out. Let’s have a conversation.
 KPMG. Meet the Millennials. UK, 2017. Retrieved from https://home.kpmg.com/content/dam/kpmg/uk/pdf/2017/04/Meet-the-Millennials-Secured.pdf
 PricewaterhouseCoopers. Defining Your Organization’s Business Case for Diversity and Inclusion. Geneva, Switzerland, 2017. Retrieved from https://news.pwc.ch/wp-content/uploads/2017/11/pwc-hr-knowledge-fair-diversity-inclusion.pdf