Want to win in retail? Here’s what you need to know

The retail landscape is more crowded than ever before. Competition ranges from digital stores that can ship to any geography and market, to out-of-country retailers setting up shop locally. With so many choices available to today’s consumer, a retailer must adapt to evolving consumer expectations in order to compete and attract consumers. For most retailers, competitive positioning is based on their brand strategy along with how they engage with customers. Some drive business by cutting  …>> more